/ˈkaSH ˌkou/
nounINFORMAL
a business, investment, or product that provides a steady income or profit both short term and in the future
CRAFT’s Cash Cow program is aimed at helping farmers and other agriculture businesses create products and learn the skills necessary to foster new profitable lines of business.
Farms and agriculture businesses that have diversified income streams have a higher chance of success. The program supports farmers and other food business owners in implementing better business practices and developing new products and consumer experiences.