Brand Identity: It's More than Just a Logo

Brand Identity: It's More than Just a Logo

from 15.00

Once the class is purchased, you will receive an e-mail within 2 business days with a link to a password protected webpage with the class materials. Ticket refunds are not available once the class link and password have been sent.

Class Type:
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Class Description:

The Branding Intensive Class will provide students with the skills to properly name and fully brand their business. A brand is so much more than just a logo and when a business takes the time to properly define their brand identity, their products and services are greatly improved. This class will help you create a brand that excites customers, encourages repeat purchases, and saves you money.

Learning Objectives:

By the end of the course, students will be able to:

  • Define Brand Identity and Branding

  • Identify and utilize the steps to properly name a business

  • List the elements of the Branding Roadmap and understand how to leverage them in creating a successful brand.

Course Creator:

Nicolette Spudic is the Food and Agriculture Innovation Lab Coordinator at CRAFT. Working in the food industry for almost 20 years she brings a wealth of both practical and theoretical knowledge to assist regional food businesses of all sizes. She often sees a lack of fully branded local products and wants to empower businesses to properly brand their offerings to compete with national companies.